Since 1993, Raja Choudhury has been building digital brands and campaigns for companies like Tower Records, HMV, Sony, BT, Virgin Music and Coca-Cola.

After returning from London, he launched C3CUBE in the year 2007 which has been engaged in creating websites, videos, kiosk networks, social media campaigns, games and apps for Coca-Cola India, OurWeddingDay.com, Coldwell Banker Commercial, Alchemist Group, Divine Wellness, Converseon and SHVO.

Two of his campaigns have also won the very prestigious Webby Awards. He is also a producer of documentary films that have had an impact on viewers across all the platforms.